Indian Institute of Management Udaipur Library

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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

By: Morrison, Margaret A.
Contributor(s): Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd ed.Description: xv, 218 p. : ill. ; 23 cm.ISBN: 9781412987240 (pbk. : alk. paper); 1412987245 (pbk. : alk. paper).Subject(s): Advertising -- Research | Marketing research -- Methodology | Qualitative researchDDC classification: 659.1072
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C7/1 		659.1072 (Browse shelf) 1 Available

Includes bibliographical references and index.

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